Mike Lewis

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1599-5114

Publications

• Customization and the Customer Journey — Journal of Marketing 2026
• Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands — Journal of Marketing 2021
• Season Ticket Buyer Value and Secondary Market Options — Marketing Science 2019
• A Multi-Method Investigation of Buyer Power and Supplier Motivation to Share Knowledge — Production and Operations Management 2016 (name-matched, not ORCID-linked)