Miklos Sarvary
25 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-3301-5917
Columbia Business School, Columbia University, New York, New York 10027
Publications
- Quality-Variety Tradeoffs in Recommendation Systems on Content Platforms — Management Science 2026
- Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis — Marketing Science 2024
- Social Media and News: Content Bundling and News Quality — Management Science 2023
- Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey — Journal of Marketing Research 2023
- Ad Blocking — Management Science 2022
- Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising — Marketing Science 2022
- Predicting Mobile Advertising Response Using Consumer Colocation Networks — Journal of Marketing 2017
- Differentiation with User-Generated Content — Management Science 2015
- Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions — Journal of Marketing Research 2014
- Network Effects and Personal Influences: The Diffusion of an Online Social Network — Journal of Marketing Research 2011
- “Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers — Marketing Science 2011
- The Race for Sponsored Links: Bidding Patterns for Search Advertising — Marketing Science 2010
- Efficient Take-Back Legislation — Production and Operations Management 2009
- Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High — Journal of Consumer Research 2009
- Content vs. Advertising: The Impact of Competition on Media Firm Strategy — Marketing Science 2009
- Network Formation and the Structure of the Commercial World Wide Web — Marketing Science 2008
- Remanufacturing as a Marketing Strategy — Management Science 2008
- Competitive Pricing of Information: A Longitudinal Experiment — Journal of Marketing Research 2007 (name-matched, not ORCID-linked)
- News Consumption and Media Bias — Marketing Science 2007
- R&D, Marketing, and the Success of Next-Generation Products — Marketing Science 2003
- Temporal Differentiation and the Market for Second Opinions — Journal of Marketing Research 2002
- Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management — Management Science 2001
- Global Diffusion of Technological Innovations: A Coupled-Hazard Approach — Journal of Marketing Research 2000
- When and How Is the Internet Likely to Decrease Price Competition? — Marketing Science 1999
- Marketing Information: A Competitive Analysis — Marketing Science 1997