Min Tian

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0958-9731

Publications

• Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions — Journal of Marketing Research 2024 (name-matched, not ORCID-linked)
• What Cookie-Based Advertising Effectiveness Fails to Measure — Marketing Science 2024