Mina Kwon

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2216-6928

University of Louisville, College of Business, Louisville, Kentucky, USA

Publications

• All for one or one for all? How power states affect consumer giving across charities — Journal of Consumer Psychology 2026
• The Challenge of Being a Challenger: Social Dominance Orientation Shapes the Impact of “Challenger vs. Leader” Comparisons — Journal of Consumer Psychology 2021
• Going against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice — Journal of Consumer Research 2018
• Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness† — Journal of Consumer Psychology 2015