Minah Jung

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5748-3619

New York University

Publications

• Forecasted vs. Actual Generosity in Image-Concern Interventions — Management Science 2026
• Name Similarity Encourages Generosity: A Field Experiment in Email Personalization — Marketing Science 2020
• How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform — Journal of Marketing Research 2018
• Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing — Marketing Science 2017
• Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings — Journal of Marketing Research 2016