Minu Kumar

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2913-2325

Publications

• Using product development information to spur the adoption of continuous improvement products — Journal of the Academy of Marketing Science 2020
• “Yes, but this Other One Looks Better/Works Better”: How do Consumers Respond to Trade-offs Between Sustainability and Other Valued Attributes? — Journal of Business Ethics 2017
• Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder? — Journal of Consumer Psychology 2010