Natalie Mizik

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7220-290X

Foster School of Business, University of Washington, Seattle, Washington 98195

Publications

• Visual Listening In: Extracting Brand Image Portrayed on Social Media — Marketing Science 2020
• Managing for the Moment: The Role of Earnings Management via Real Activities versus Accruals in SEO Valuation — The Accounting Review 2016 (name-matched, not ORCID-linked)
• Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data — Journal of Marketing Research 2014
• Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms — Marketing Science 2012
• The Theory and Practice of Myopic Management — Journal of Marketing Research 2010
• Rejoinder—Customer Satisfaction-Based Mispricing: Issues and Misconceptions — Marketing Science 2009
• Valuing Branded Businesses — Journal of Marketing 2009
• The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction — Marketing Science 2009
• The Financial Value Impact of Perceptual Brand Attributes — Journal of Marketing Research 2008 (name-matched, not ORCID-linked)
• Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context — Marketing Science 2007
• Are Physicians “Easy Marks”? Quantifying the Effects of Detailing and Sampling on New Prescriptions — Management Science 2004
• Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis — Journal of Marketing 2003