Moinpour, Reza

5 catalog papers. Name-matched publications do not establish a verified researcher identity.

University of Washington

Publications

• Book Review: Multidimensional Scaling: Concepts and Applications — Journal of Marketing Research 1991
• Managerial Judgment in Marketing: The Concept of Expertise — Journal of Marketing Research 1983
• Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling — Journal of Marketing Research 1976
• Fear Appeals in Marketing—A Social Perspective — Journal of Marketing 1972
• Book Review: Advertising — Journal of Marketing 1972