Monic Sun

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7105-6587

Department of Marketing, Boston University, Boston, Massachusetts 02215

Publications

• Peer-to-Peer Markets with Bilateral Ratings — Marketing Science 2024
• Product Fit Uncertainty and Information Provision in a Distribution Channel — Production and Operations Management 2020
• U-Shaped Conformity in Online Social Networks — Marketing Science 2019
• The Effect of Recycling versus Trashing on Consumption: Theory and Experimental Evidence — Journal of Marketing Research 2017
• Competitive Mobile Geo Targeting — Marketing Science 2017
• Too Much Information? Information Provision and Search Costs — Marketing Science 2016
• Ad Revenue and Content Commercialization: Evidence from Blogs — Management Science 2013
• How Does the Variance of Product Ratings Matter? — Management Science 2012
• Optimal Search for Product Information — Management Science 2012