Moran Cerf

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2012-3177

Kellogg School of Management, Evanston, Illinois, USA

Publications

• What makes people happy? Decoupling the experiential-material continuum — Journal of Consumer Psychology 2023 (name-matched, not ORCID-linked)
• Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study — Journal of Business Venturing 2020
• A Ticket for Your Thoughts: Method for Predicting Content Recall and Sales Using Neural Similarity of Moviegoers — Journal of Consumer Research 2017
• Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications — Journal of Marketing Research 2015