Mowen, John C.

13 catalog papers. Name-matched publications do not establish a verified researcher identity.

Oklahoma State University

Publications

• Volunteer Behavior: A Hierarchical Model Approach for Investigating Its Trait and Functional Motive Antecedents — Journal of Consumer Psychology 2005
• Re-examining salesperson goal orientations: Personality influencers, customer orientation, and work satisfaction — Journal of the Academy of Marketing Science 2005
• Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors — Journal of Marketing 2004
• Exploring the Trait of Competitiveness and Its Consumer Behavior Consequences — Journal of Consumer Psychology 2004
• On the trait antecedents and outcomes of service worker job resourcefulness: A hierarchical model approach — Journal of the Academy of Marketing Science 2003
• The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings — Journal of Marketing Research 2002
• Alternative Modes of Self-Construal: Dimensions of Connectedness–Separateness and Advertising Appeals to the Cultural and Gender-Specific Self — Journal of Consumer Psychology 1999
• Understanding Compulsive Buying Among College Students: A Hierarchical Approach — Journal of Consumer Psychology 1998
• Multiple sources in advertising appeals: When product endorsers are paid by the advertising sponsor — Journal of the Academy of Marketing Science 1994
• The evaluation stage in marketing decision making — Journal of the Academy of Marketing Science 1992
• Time and Outcome Valuation: Implications for Marketing Decision Making — Journal of Marketing 1991
• Utilizing Effort and Task Difficulty Information in Evaluating Salespeople — Journal of Marketing Research 1985
• On Implementing the Door-in-the-Face Compliance Technique in a Business Context — Journal of Marketing Research 1980