Mrinal Ghosh

11 catalog papers. Name-matched publications do not establish a verified researcher identity.

Eller College of Management, University of Arizona, USA

Publications

• Surviving Economic Adversity: Governance of Franchise Clusters — Journal of Marketing 2026 (name-matched, not ORCID-linked)
• Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services — Journal of Marketing Research 2022 (name-matched, not ORCID-linked)
• Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market — Journal of Marketing Research 2019 (name-matched, not ORCID-linked)
• An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence — Journal of Marketing 2019 (name-matched, not ORCID-linked)
• Price Formats for Branded Components in Industrial Markets: An Integration of Transaction Cost Economics and the Resource-Based View — Organization Science 2012 (name-matched, not ORCID-linked)
• The Incentive and Selection Roles of Sales Force Compensation Contracts — Journal of Marketing Research 2011 (name-matched, not ORCID-linked)
• Contract Specificity and Its Performance Implications — Journal of Marketing 2010 (name-matched, not ORCID-linked)
• When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers? — Journal of Marketing Research 2009 (name-matched, not ORCID-linked)
• Customizing Complex Products: When Should the Vendor Take Control? — Journal of Marketing Research 2006 (name-matched, not ORCID-linked)
• Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis — Journal of Marketing Research 2005 (name-matched, not ORCID-linked)
• Experimental Evidence for Agency Models of Salesforce Compensation — Marketing Science 2000 (name-matched, not ORCID-linked)