Susan Mudambi

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0002-0656-2613

Department of Marketing, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

Publications

• Make, Buy or Ally? Theoretical Perspectives on Knowledge Process Outsourcing through Alliances — Journal of Management Studies 2010
• What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 — Management Information Systems Quarterly 2010 (name-matched, not ORCID-linked)
• How to Tell a (News) Story? Quantifying the Impact of News Format and Storytelling on Engagement — Information Systems Research