Mudra Mukesh

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8122-3713

Publications

• Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity — Journal of Marketing Research 2019
• What's in a logo? The impact of complex visual cues in equity crowdfunding — Journal of Business Venturing 2019