Murali Mantrala
17 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-7751-1349
University of Kansas
Publications
- Holistic Selling: An Emerging Paradigm in B2B Markets — Journal of Marketing 2025
- Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers — Journal of the Academy of Marketing Science 2024
- What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers — Journal of the Academy of Marketing Science 2024
- A Meta-Analysis of Marketing Communication Carryover Effects — Journal of Marketing Research 2017
- Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms — Journal of Marketing 2017
- Editorial — The Annals of Statistics 2016
- Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application — Journal of Marketing Research 2011
- Proactive Planning of the Timing of a Partial Switch of a Prescription to Over-the-Counter Drug — Production and Operations Management 2010
- Personal Selling Elasticities: A Meta-Analysis — Journal of Marketing Research 2010
- Uphill or Downhill? Locating the Firm on a Profit Function — Journal of Marketing 2007
- Optimal Pricing Strategies for an Automotive Aftermarket Retailer — Journal of Marketing Research 2006
- The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence — Journal of Marketing 2001
- Planning Media Schedules in the Presence of Dynamic Advertising Quality — Marketing Science 1998
- Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-Based Approach — Marketing Science 1994
- Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall — Journal of Marketing Research 1994
- Toward Formalizing Fashion Theory — Journal of Marketing Research 1993
- Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability — Journal of Marketing Research 1992