Mushegh Harutyunyan

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4256-0001

Imperial Business School, Imperial College London, London SW7 2AZ, United Kingdom

Publications

• Pricing and Design of Pay-to-Win Add-Ons — Management Science 2026
• Don’t Hurry, Be Happy! The Bright Side of Late Product Release — Marketing Science 2024
• Pricing of Vice Goods for Goal-Driven Consumers — Management Science 2023
• Consumer Fairness Concerns and Dynamic Pricing in a Channel — Marketing Science 2023
• The Bright Side of Having an Enemy — Journal of Marketing Research 2019