My (Myla) Bui

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4137-2906

Publications

• Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption — Journal of Marketing Research 2025
• That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption — Journal of Marketing 2019