Myers, James H.

12 catalog papers. Name-matched publications do not establish a verified researcher identity.

DeBell professor of business administration in the School of Business Administration of UCLA

Publications

• Benefit Structure Analysis: A New Tool for Product Planning — Journal of Marketing 1976
• More on Social Class vs. Income as Correlates of Buying Behavior — Journal of Marketing 1973
• Dimensions of Opinion Leadership — Journal of Marketing Research 1972
• Correlates of Buying Behavior: Social Class vs. Income — Journal of Marketing 1971
• Personality Correlates of Innovative Buying Behavior: A Reply — Journal of Marketing Research 1970
• Personality Correlates of Opinion Leadership and Innovative Buying Behavior — Journal of Marketing Research 1969
• Competitive Bidding for Marketing Research Services? — Journal of Marketing 1969
• Management Control of Marketing Research — Journal of Marketing Research 1969
• More on Graphology and Marketing: An Empirical Validation of Marketing Graphology — Journal of Marketing Research 1969
• Semantic Properties of Selected Evaluation Adjectives — Journal of Marketing Research 1968
• The Development of Numerical Credit Evaluation Systems — Journal of the American Statistical Association 1963
• A Clarification of the Regression Concept — Journal of Marketing 1959