Narayan Janakiraman

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9211-9417

Publications

• A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems? — Journal of Marketing 2023
• How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness — Journal of Marketing Research 2022
• How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance — Journal of Marketing 2019
• Effect of effort and deadlines on consumer product returns — Journal of Consumer Psychology 2012
• The Psychology of Decisions to Abandon Waits for Service — Journal of Marketing Research 2011
• Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality — Journal of Consumer Research 2006