Natalya Vinokurova

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7897-1016

Management Department, College of Business, Lehigh University, Bethlehem, Pennsylvania, USA

Publications

• Fitting innovations into existing categories: Evidence from mortgage-backed securities — Strategic Management Journal 2025
• Converting inventions into innovations in large firms: How inventors at Xerox navigated the innovation process to commercialize their ideas — Strategic Management Journal 2020
• Reshaping demand landscapes: How firms change customer preferences to better fit their products — Strategic Management Journal 2019
• Comment on “Toward a Behavioral Theory of Strategy” — Organization Science 2012