Nathan Fong

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7891-3262

Rutgers University–Camden

Publications

• Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs — Journal of Marketing Research 2019
• Uninformative Anchors Have Persistent Effects on Valuation Judgments — Journal of Consumer Psychology 2019
• How Targeting Affects Customer Search: A Field Experiment — Management Science 2017
• Competitive Price Targeting with Smartphone Coupons — Marketing Science 2017
• Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions — Journal of Marketing Research 2015
• How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet — Journal of Marketing Research 2010
• Visual Plant Imagery and Property Valuation: A Descriptive Analysis — Marketing Science