Neeraj Arora
19 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0001-8210-9592
Publications
- AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators — Journal of Marketing 2025
- What Cookie-Based Advertising Effectiveness Fails to Measure — Marketing Science 2024
- Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions — Journal of Marketing Research 2024
- GMO Labeling Policy and Consumer Choice — Journal of Marketing 2022
- Dyadic Compromise Effect — Marketing Science 2017
- Private Label Imitation of a National Brand: Implications for Consumer Choice and Law — Journal of Marketing Research 2014
- Noncompensatory Dyadic Choices — Marketing Science 2011
- Efficient Choice Designs for a Consider-Then-Choose Model — Marketing Science 2011
- Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs — Journal of Marketing 2010
- Predicting Joint Choice Using Individual Data — Marketing Science 2010
- Research Note—Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit — Marketing Science 2008
- Brand Portfolio Promotions — Journal of Marketing Research 2008
- Embedded Premium Promotion: Why It Works and How to Make It More Effective — Marketing Science 2007
- Understanding the Role of Preference Revision and Concession in Group Decisions — Journal of Marketing Research 2002
- Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments — Journal of Consumer Research 2001
- Measuring the Influence of Individual Preference Structures in Group Decision Making — Journal of Marketing Research 1999
- A Hierarchical Bayes Model of Primary and Secondary Demand — Marketing Science 1998
- On the Heterogeneity of Demand — Journal of Marketing Research 1998
- Incorporating Prior Knowledge into the Analysis of Conjoint Studies — Journal of Marketing Research 1995