Neeraj Bharadwaj

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5221-0761

University of Tennessee at Knoxville

Publications

• A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays — Journal of Marketing 2022
• Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters — Journal of the Academy of Marketing Science 2020
• Cause marketing and customer profitability — Journal of the Academy of Marketing Science 2018
• Marketing Initiatives, Expected Cash Flows, and Shareholders’ Wealth — Journal of Marketing 2008