Neil Morgan
33 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-2373-7158
Wisconsin School of Business, University of Wisconsin, 4191D Grainger Hall, Madison, WI, 53706, USA
Publications
- Chief marketing officer role design — Journal of the Academy of Marketing Science 2025
- Examining Why and When Market Share Drives Firm Profit — Journal of Marketing 2022
- Customer Satisfaction and Firm Profits in Monopolies: A Study of Utilities — Journal of Marketing Research 2021
- Upper echelons research in marketing — Journal of the Academy of Marketing Science 2021
- Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research — Journal of Marketing 2021
- The impact of unprofitable customer management strategies on shareholder value — Journal of the Academy of Marketing Science 2020
- Research in marketing strategy — Journal of the Academy of Marketing Science 2019
- Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment — Journal of the Academy of Marketing Science 2018
- Reflections on Publishing in the Journal of Marketing — Journal of Marketing 2018
- Do managers know what their customers think and why? — Journal of the Academy of Marketing Science 2017
- Firm capabilities and growth: the moderating role of market conditions — Journal of the Academy of Marketing Science 2017
- Assessing Performance Outcomes in Marketing — Journal of Marketing 2016
- Marketing Department Power and Firm Performance — Journal of Marketing 2015
- Reexamining the Market Share–Customer Satisfaction Relationship — Journal of Marketing 2013
- “Greening” the marketing mix: do firms do it and does it pay off? — Journal of the Academy of Marketing Science 2013
- The Effect of Brand Acquisition and Disposal on Stock Returns — Journal of Marketing 2012
- Marketing and business performance — Journal of the Academy of Marketing Science 2012
- Export marketing strategy implementation, export marketing capabilities, and export venture performance — Journal of the Academy of Marketing Science 2012
- The impact of product market strategy-organizational culture fit on business performance — Journal of the Academy of Marketing Science 2011
- Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)? — Journal of Marketing 2011
- Brand Portfolio Strategy and Firm Performance — Journal of Marketing 2009
- Consumer-Based Brand Equity and Firm Risk — Journal of Marketing 2009
- Market orientation, marketing capabilities, and firm performance — Strategic Management Journal 2009
- Rejoinder—Can Behavioral WOM Measures Provide Insight into the Net Promoter©Concept of Customer Loyalty? — Marketing Science 2008
- Focal supplier opportunism in supermarket retailer category management — Journal of Operations Management 2007
- The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance — Marketing Science 2006
- Understanding Firms’ Customer Satisfaction Information Usage — Journal of Marketing 2005
- Benchmarking Marketing Capabilities for Sustainable Competitive Advantage — Journal of Marketing 2005
- Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment — Journal of Marketing 2004
- A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance — Journal of Marketing 2003
- Firm-level export performance assessment: Review, evaluation, and development — Journal of the Academy of Marketing Science 2000
- Interactions between marketing and quality at the SBU level: Influences and outcomes — Journal of the Academy of Marketing Science 1998
- Book Review: Managing Imitation Strategies: How Later Entrants Seize Market Share from Pioneers — Journal of Marketing 1995