Neil Bendle

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8557-5983

Terry College of Business, University of Georgia, Athens, GA, 30602, USA

Publications

• Beyond text: Marketing strategy in a world turned upside down — Journal of the Academy of Marketing Science 2024
• Corporate sustainability research in marketing: Mapping progress and broadening our perspective — Journal of the Academy of Marketing Science 2024
• Audio Mining: The Role of Vocal Tone in Persuasion — Journal of Consumer Research 2021
• Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program — Journal of the Academy of Marketing Science 2021
• A Social Commons Ethos in Public Policy-Making — Journal of Business Ethics 2020
• Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry — Management Science 2020
• Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay — Journal of the Academy of Marketing Science 2019
• The Misuse of Accounting-Based Approximations of Tobin’s q in a World of Market-Based Assets — Marketing Science 2018
• The Journal of Consumer Research at 40: A Historical Analysis — Journal of Consumer Research 2015
• Competitor Orientation and the Evolution of Business Markets — Marketing Science 2014