Nga Ho-Dac

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3894-4931

Publications

• Using product development information to spur the adoption of continuous improvement products — Journal of the Academy of Marketing Science 2020
• The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? — Journal of Marketing 2013