Nico Schauerte

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7348-7716

Vrije Universiteit Amsterdam

Publications

• Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings — Journal of the Academy of Marketing Science 2024
• Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success — Journal of the Academy of Marketing Science 2024
• Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry — Journal of the Academy of Marketing Science 2023
• The Platformization of Brands — Journal of Marketing 2022
• Does It Pay to Be Real? Understanding Authenticity in TV Advertising — Journal of Marketing 2019