Nidhi Agrawal

21 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9168-8669

Foster School of Business, University of Washington, Seattle, Washington, USA

Publications

• On seeing the self as a scarce resource: How time and money scarcity differentially shape consumers' self-value and preferences — Journal of Consumer Psychology 2026 (name-matched, not ORCID-linked)
• From Stigma to Support: “Black-Owned” Labels and Expertise Stereotypes in Cannabis and Psychedelics Markets — Journal of Consumer Research 2026
• The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness — Journal of Marketing Research 2025
• The Context (In)Dependence of Low-Fit Brand Extensions — Journal of Marketing 2023
• Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion — Journal of Marketing Research 2022
• Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors — Journal of Marketing Research 2020
• Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement — Journal of Consumer Research 2016
• The psychology of appraisal: Specific emotions and decision-making — Journal of Consumer Psychology 2015
• Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame — Journal of Consumer Research 2014
• Emotional agency appraisals influence responses to preference inconsistent information — Organizational Behavior and Human Decision Processes 2013
• Guilt versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages — Journal of Marketing Research 2012
• Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective — Journal of Consumer Research 2011
• Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt — Journal of Marketing Research 2010
• Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages — Journal of Consumer Research 2009
• Biases in social comparisons: Optimism or pessimism? — Organizational Behavior and Human Decision Processes 2009
• For Better or For Worse? Valenced Comparative Frames and Regulatory Focus — Journal of Consumer Research 2007
• Getting Emotional about Health — Journal of Marketing Research 2007
• When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames — Journal of Consumer Research 2006
• Motivated Reasoning in Outcome-Bias Effects — Journal of Consumer Research 2005
• The Effects of Self-Construal and Commitment on Persuasion — Journal of Consumer Research 2005
• Motivational and Cultural Variations in Mortality Salience Effects: Contemplations on Terror Management Theory and Consumer Behavior — Journal of Consumer Psychology 2004