Niket Jindal

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1011-0057

Trulaske College of Business, University of Missouri, Columbia, MO, USA

Publications

• Marketing capability and the turnaround of financially distressed firms — Journal of the Academy of Marketing Science 2024
• Effects of advertising and R&D on spillovers from a rival’s bankruptcy — Journal of the Academy of Marketing Science 2024
• Differential Effects of Received Trade Credit and Provided Trade Credit on Firm Value — Production and Operations Management 2022
• The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword — Journal of Marketing 2020
• Advertising Effectiveness: The Moderating Effect of Firm Strategy — Journal of Marketing Research 2016
• The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk — Marketing Science 2015