Ofer Mintz

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0512-4283

UTS Business School, University of Technology Sydney, Sydney, Australia

Publications

• Managerial metric use in marketing decisions across 16 countries: A cultural perspective — Journal of International Business Studies 2021
• What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities? — Journal of Marketing 2013
• Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior — Marketing Science 2013