Oliver Rutz

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3144-6449

University of Washington, Michael G. Foster School of Business, 420 PACCAR Hall, Seattle, WA, 98195-3226, USA

Publications

• Endogeneity and marketing strategy research: an overview — Journal of the Academy of Marketing Science 2019
• A New Method to Aid Copy Testing of Paid Search Text Advertisements — Journal of Marketing Research 2017
• Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity — Journal of the Academy of Marketing Science 2016
• Managing Blood Donations with Marketing — Marketing Science 2015
• A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising — Journal of Marketing Research 2012
• A Dynamic Model of the Effect of Online Communications on Firm Sales — Marketing Science 2011
• From Generic to Branded: A Model of Spillover in Paid Search Advertising — Journal of Marketing Research 2011
• Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? — Marketing Science 2011
• Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data — Marketing Science 2011
• The Evolution of Internal Market Structure — Marketing Science 2011