olivier Trendel

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4826-6679

Department of Marketing, Grenoble Ecole de Management, Grenoble, France

Publications

• Food categorization determines whether healthier food is inferred to be tastier or less tasty — Journal of Consumer Psychology 2025
• Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective — Journal of Marketing Research 2018