Om Narasimhan

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8027-8800

The London School of Economics and Political Science, London WC2A 2AE, United Kingdom

Publications

• When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs — Marketing Science 2023
• Economic Impact of Category Captaincy: An Examination of Assortments and Prices — Marketing Science 2021
• The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry — Journal of Marketing Research 2021
• Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention — Journal of Marketing Research 2018
• Bonuses versus Commissions: A Field Study — Journal of Marketing Research 2013
• An Empirical Investigation of Private Label Supply by National Label Producers — Marketing Science 2010
• Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis — Marketing Science 2010
• Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence — Marketing Science 2009
• Competitive Response to Radical Product Innovations — Journal of Marketing 2008
• Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions — Marketing Science 2008
• Assessing the Consequences of a Channel Switch — Marketing Science 2008
• Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves — Marketing Science 2006
• From Invention to Innovation: Conversion Ability in Product Development — Journal of Marketing Research 2006
• Conceptualizing and measuring capabilities: methodology and empirical application — Strategic Management Journal 2005
• Success in High-Technology Markets: Is Marketing Capability Critical? — Marketing Science 1999