Onesun Steve Yoo

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5270-7011

UCL School of Management, University College London, London E14 5AA, United Kingdom

Publications

• Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation — Marketing Science 2026
• Can an E-commerce Platform and its Third-Party Sellers Benefit From Each Other’s Market Entry? — Production and Operations Management 2024
• When should grocery stores adopt time-based pricing? Impact of competition and negative congestion externality — Production and Operations Management 2023
• Economic Behavior of Information Acquisition: Impact on Peer Grading in Massive Open Online Courses — Operations Research 2023
• A Theoretical Analysis of the Lean Start-up Method — Marketing Science 2021
• Consumer Choice and Market Outcomes Under Ambiguity in Product Quality — Marketing Science 2018
• Selling Innovative Products in the Presence of Externalities — Production and Operations Management 2018
• Optimal Time Allocation for Process Improvement for Growth-Focused Entrepreneurs — Manufacturing & Service Operations Management 2016
• The Time–Money Trade-Off for Entrepreneurs: When to Hire the First Employee? — Manufacturing & Service Operations Management 2016 (name-matched, not ORCID-linked)