ANDREA ORDANINI

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7915-1359

Bocconi University

Publications

• Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews — Journal of Consumer Research 2026
• Unintended consequences of in-store technology for frontline employees: An empirics-first approach — Journal of the Academy of Marketing Science 2025
• The Concept of Authenticity: What It Means to Consumers — Journal of Marketing 2021
• I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma✰ — Organizational Behavior and Human Decision Processes 2021
• Dynamic Governance Matching in Solution Development — Journal of Marketing 2020
• Modeling Dynamics in Crowdfunding — Marketing Science 2020
• What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking) — Journal of Consumer Research 2016
• Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities — Journal of the Academy of Marketing Science 2016
• The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success† — Journal of Consumer Psychology 2015
• Don’t just fix it, make it better! Using frontline service employees to improve recovery performance — Journal of the Academy of Marketing Science 2013
• Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US — Journal of International Business Studies 2011