P. V. (Sundar) Balakrishnan

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2856-5543

Publications

• The paradox of product scarcity: Catalyzing the speed of innovation diffusion — Journal of the Academy of Marketing Science 2025
• Impeding the Juggernaut of Innovation Diffusion: A Production-Constrained Model — Production and Operations Management 2014
• Genetic Algorithms for Product Design — Management Science 1996
• An Analytical Process Model of Two-Party Negotiations — Management Science 1995
• Outcome Satisfaction in Negotiation: A Test of Expectancy Disconfirmation — Organizational Behavior and Human Decision Processes 1994
• Toward a Theory of Agenda Setting in Negotiations — Journal of Consumer Research 1993 (name-matched, not ORCID-linked)