Pamela Miles Homer

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3596-6011

California State University, Long Beach

Publications

• The Situational Impact of Brand Image Beliefs — Journal of Consumer Psychology 2004
• Values, Susceptibility to Normative Influence, and Attribute Importance Weights: A Nomological Analysis — Journal of Consumer Psychology 2001
• Dimensions of Temperament: Affect Intensity and Consumer Lifestyles — Journal of Consumer Psychology 1999
• A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses — Journal of Marketing Research 1998
• Attitudinal effects of character-based versus competence-based negative political communications — Journal of Consumer Psychology 1993
• The Mediating Role of Attitude toward the Ad: Some Additional Evidence — Journal of Marketing Research 1990
• Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS) — Journal of Consumer Research 1986
• Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective — Journal of Consumer Research 1985