Paola Zanella

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4958-0571

CUNEF University

Publications

• Customers, Markets, and Five Archetypical Value Creation Logics: A Review of Demand-Side Research in Strategic Management — Journal of Management 2024
• Whatever you want, whatever you like: How incumbents respond to changes in market information regimes — Strategic Management Journal 2022