Parthasarathy Krishnamurthy

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8924-0542

Publications

• Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection — Marketing Science 2020
• Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control — Journal of Consumer Research 2010
• Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility — Journal of Consumer Research 2008
• Self-Other Discrepancies in Waiting Time Decisions, — Organizational Behavior and Human Decision Processes 2002
• Counterfactual Thinking and Advertising Responses — Journal of Consumer Research 2002
• Attribute Framing and Goal Framing Effects in Health Decisions — Organizational Behavior and Human Decision Processes 2001
• Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing — Journal of Consumer Research 1999
• A provider-cost/patron-effort schema for classifying products — Journal of the Academy of Marketing Science 1995