Paul Chao

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0824-4507

University of Northern Iowa

Publications

• Book Review: Marketing Research — Journal of Marketing Research 1996
• Book Review: Product-Country Images: Impact and Role in International Marketing — Journal of Marketing 1995
• Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product — Journal of International Business Studies 1993 (name-matched, not ORCID-linked)
• Book Review: Marketing Strategies for the New Europe: North American Perspective on 1992 — Journal of Marketing Research 1991
• Export and Reverse Investment: Strategic Implications for Newly Industrialized Countries — Journal of International Business Studies 1989 (name-matched, not ORCID-linked)
• Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects — Journal of Consumer Research 1984