Paul G. Patterson

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4588-1510

School of Marketing, University of New South Wales, Quadrangle Building, Level 3, Sydney, NSW, 2052, Australia

Publications

• Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting — Journal of the Academy of Marketing Science 2010
• Modeling the determinants of customer satisfaction for business-to-business professional services — Journal of the Academy of Marketing Science 1997