Paul Mills
1 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0001-9030-9666
Monte Ahuja College of Business, Department of Marketing, Cleveland State University, 2121 Euclid Avenue, BU460, Cleveland, OH, 44115, USA
Publications
- Scanning for discounts: examining the redemption of competing mobile coupons — Journal of the Academy of Marketing Science 2018