Paul Nelson

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4122-7351

William E. Simon Graduate School of Business Administration, University of Rochester, Rochester, New York 14627

Publications

• Observed and Unobserved Preference Heterogeneity in Brand-Choice Models — Marketing Science 2006
• Testing the Statistical Significance of Linear Programming Estimators — Management Science 2006
• Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice — Journal of Consumer Psychology 2004
• Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking — Marketing Science 1996
• New Brand Positioning and Pricing in an Oligopolistic Market — Marketing Science 1992