Paul Messinger

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8104-458X

Publications

• Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products — Journal of Marketing Research 2024
• Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities — Journal of Marketing 2012
• Has Power Shifted in the Grocery Channel? — Marketing Science 1995