Peeter W. J. Verlegh

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0249-5583

Publications

• A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales — Journal of Marketing 2023
• Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis — Journal of the Academy of Marketing Science 2020
• Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters — Journal of the Academy of Marketing Science 2020
• Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters — Journal of the Academy of Marketing Science 2020
• You and I have nothing in common: The role of dissimilarity in interpersonal influence — Organizational Behavior and Human Decision Processes 2019
• Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey — Journal of the Academy of Marketing Science 2019
• Receiver responses to rewarded referrals: the motive inferences framework — Journal of the Academy of Marketing Science 2013
• Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response† — Journal of Consumer Psychology 2013
• Language Abstraction in Word of Mouth — Journal of Consumer Research 2010
• Sales and sincerity: The role of relational framing in word-of-mouth marketing† — Journal of Consumer Psychology 2009