Pengyuan Wang

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8689-3011

University of Georgia

Publications

• Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On — Journal of Marketing 2025
• The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher — Journal of Marketing Research 2024
• The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use — Journal of the Academy of Marketing Science 2022
• Sparse Tensor Additive Regression — Journal of Machine Learning Research 2021 (name-matched, not ORCID-linked)
• Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics — Journal of Marketing 2019
• Frontiers: Asymmetric Effects of Recreational Cannabis Legalization — Marketing Science 2019
• Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption — Journal of Marketing Research 2013