Pennie Frow

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9828-1220

Publications

• The customer value proposition: evolution, development, and application in marketing — Journal of the Academy of Marketing Science 2017
• Managing the co-creation of value — Journal of the Academy of Marketing Science 2008
• A Strategic Framework for Customer Relationship Management — Journal of Marketing 2005