Penny Simpson

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5849-1226

Northwestern State University of Louisiana, Louisiana, USA

Publications

• Reviews of books — Journal of the Academy of Marketing Science 2000
• Reviews of books — Journal of the Academy of Marketing Science 2000 (name-matched, not ORCID-linked)
• The impact of suppliers' perceptions of reseller market orientation on key relationship constructs — Journal of the Academy of Marketing Science 1999
• Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective — Journal of Marketing 1998
• The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables — Journal of Business Ethics 1998
• Male nudity in advertisements: A modified replication and extension of gender and product effects — Journal of the Academy of Marketing Science 1996
• Softlifting: A model of motivating factors — Journal of Business Ethics 1994