Perloff, Robert

4 catalog papers. Name-matched publications do not establish a verified researcher identity.

University of Pittsburgh

Publications

• Book Review: Surveys of Consumers 1972–73: Contributions to Behavioral Economics — Journal of Marketing Research 1976
• Book Review: Analysis of Behavioral Systems — Journal of Marketing Research 1973
• Dogmatism and Acceptance of New Products — Journal of Marketing Research 1970
• Influence of Product Preference on Dissonance Reduction — Journal of Marketing Research 1967