Peter Lenk

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1093-2963

Publications

• Call for Papers—Marketing ScienceSpecial Issue on Big Data: Integrating Marketing, Statistics, and Computer Science — Marketing Science 2013 (name-matched, not ORCID-linked)
• Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality — Journal of Marketing Research 2010 (name-matched, not ORCID-linked)
• Statistical Benefits of Choices from Subsets — Journal of Marketing Research 2009 (name-matched, not ORCID-linked)
• The Value of Informative Priors in Bayesian Inference with Sparse Data — Journal of Marketing Research 2009 (name-matched, not ORCID-linked)
• On Priors With a Kullback–Leibler Property — Journal of the American Statistical Association 2004 (name-matched, not ORCID-linked)